Connecting your platforms

They are not all the same amount of work, and it is better to know that before you start.

Platform	What it needs	Effort
Apple App Store	An App Store Connect API key: Issuer ID, Key ID, .p8 file	The fiddly one, 10 minutes
Google Play	Google sign-in, pick apps, plus Reply to reviews permission in the Play Console	Minutes
Google Business Profile	Google sign-in, pick locations	Minutes
Facebook & Instagram	Meta sign-in, pick pages	Coming soon
TikTok	Sign-in, pick the account	Coming soon

Everything happens under Integrations. Connect one, let it sync, then add the next. It is much easier to tell what came from where when the inbox is not filling from every source at once.

Add a second app on a platform you have already connected and you are offered the credential you saved, instead of being asked for the same key or consent again.

One key per team is easier to rotate than a copy of it sitting in every connector. You can see which credentials exist without ever seeing their contents. The interface reports whether a credential is present and working, never the value.

The first pull backfills a recent batch of reviews per app so the inbox is not empty while you look around. It is a slice, not your entire history.

After that, each connector is checked about every 30 minutes. New reviews are classified and translated as they arrive, and drafted if you have AI Drafts on.

You do not have to wait for the timer. Sync now pulls immediately. If a sync finds nothing new, it says so rather than claiming success it did not have.

Connectors go stale for ordinary reasons: a key is revoked, a password change invalidates a session, a Google consent screen was left in Testing mode and its refresh token expired after seven days.

When that happens, use Reconnect on the connector. It heals the connection in place, and reconnecting an account heals all of its apps together, so every review already collected stays attached.

Deleting and re-adding also works, and throws away the history. Reconnect first, every time.

Two different things, deliberately.

Disconnect stops syncing and keeps everything already collected. Reconnect later and your history is still there.

Delete permanently removes the connector and purges the reviews, drafts and messages that came with it. Billing records are kept; the review data is not. That one does not come back.

If you are unsure which you want, disconnect. It is the reversible one.

Admins, managers and developers can connect and manage integrations. The Sales & Marketing role cannot. It is scoped to reading reviews and replying to them, which is usually what you want for the people answering customers all day.

You also need admin access on the platform side. You cannot grant us access you do not have yourself.